If a lost item with a Tile tracker is found, the person who found it can scan the QR code to get contact details for the owner. All of Tile's refreshed trackers include the QR code with the exception of the Sticker.
CONTEXT
Tile’s users have the option to enter their contact information after marking their Tile as lost. If someone finds the lost item, they can simply scan the QR code to see the owner’s contact information and reach out to the user. Fun fact, this idea was originally a Tile Hackathon concept!
CHALLENGE
• About 20% of Tiles marked as lost are not found (location doesn’t get updated) within two weeks.
• When the location of a Tile gets updated, it doesn’t necessarily mean the owner has found the lost item.
• There is no way for customers to find their Tile if the battery is dead.
MY ROLE
Guided design vision, strategy, UX/UI, prototyping, A/B testing, validation, and implementation.
THE TEAM
Design Lead, Cihang Yang
Product Manager, Amir Pakzadian
Senior Director of Mobile Engineering, Mike Chrabaszcz
VP of Product and Design, Winnie Wong
CPO, James Selby
RESULTS
• Decreased the number of Tiles lost by 7% within two weeks.
• 8M Tiles sold and $10M in retail revenue in 6 weeks
PRESS
• Forbes
Before building the feature, we wanted to validate the concept and understand customer privacy concerns. Would people actually scan the QR code and return the item to the owner at the height of a global pandemic?
We purchased fake car key fobs, attached them to a Tile, created a QR code, and then glued the code onto the Tile!
Our PM coded a temporary website to show the contact information after the user scans the QR code. The designer dropped them around the bay area. You can see the pins on the map below where the were dropped the Tile.
Eric Chiquillo (Engineer) and Cihang Yang (Designer) win the Tile Value Award for “Power What’s Next” for their Hackathon idea to help people connect to lost Tiles beyond our current finding network.