$30M in monthly sales and created a +150% surge in mobile growth with the relaunch—Sephora To Go. A seamless customer experience in-store and digitally, broke down technical barriers, and strengthened existing systems. Awarded "Best Mobile Commerce Site" E-tailing Group and "Best eCommerce Site" Beauty20 Awards.
THE PROJECT
Sephora is the biggest beauty retailer in the world renowned for its pioneering approach to digital. From conception to launch, a seamless customer experience was a top priority. Built central solutions, broke down technical barriers, and strengthened existing systems.
Achieved $30M in monthly sales of over 220 luxury brands and created a 150% surge in mobile growth with the relaunch of Sephora To Go—A mobile app and online shopping experience with the ability to scan products in store and digital access to loyalty membership cards
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MY ROLE
As the Product Designer, I spearheaded design-led mobile innovations and solutions for global e-Commerce and in-app experiences. Developed 15 original, device-neutral templates for iOS and mobile web. Trained design team of 20+ people in mobile best practices.
MY SKILLSETS UTILIZED
• Product Design
• Visual Design
• Design and Dev integration
• UXD
• UI
• Strategy
TEAM
Creative Director, Judee Song Karson
Design Director, Mia Rasor
UX Lead, Margo Hays
Product Management, Andrea Carver, Nick Halfhill, Karen Harichandran, Brian Mahlstedt