Tiles help you find lost items, but now they can help you before the wave of panic hits. Smart Alerts, an innovative geolocation feature, automatically warns when you've left your Tiled item behind.
GOAL
Pioneer the category with best-in-class customer experiences.
STRATEGY
Deliver and expand value for our most important feature to drive engagement for subscription members.
CHALLENGES
Resources, tech expertise, time, and understanding by the audience.
MY ROLE
Stakeholder negotiation and alignment. Guided design vision, strategy, UX/UI, prototyping, A/B testing, validation, and implementation. And even some hands-on design work.
TEAM
Design Lead, Yingri Guan
Product Manager, Amir Pakzadian
Senior Director of Mobile Engineering, Mike Chrabaszcz
VP of Product and Design, Winnie Wong
RESULTS
• Over 29M alerts sent.
• 87% Engagement rate.
• 92% Satisfaction rate.
PRESS
• Time’s Best Inventions
• Endaget
In order to understand the problem space better, we worked with the PM to carry out a survey sent out to about 1,500 existing Premium customers to understand their pain points with Smart Alerts.
Due to the complexity of the project, we mapped out a user matrix based on current customer groups.
We decided the primary target to solve should be the new to Premium customers. By understanding their entire experience, from signing up with Tile, to setting up Smart Alerts, we can optimize for the best customer experience.