51% increase in upsell revenue and increased engagement leads (+22%) in cross-sell.
THE PROJECT
Revamped Beauty Insider—Sephora's loyalty program with 17M members in North America alone, with members responsible for 80% of the company’s sales to date.
MY ROLE
As the Product Designer, I created world-class consumer experiences and developed design strategy to drive customer love by addressing needs, establishing and reinforcing meaningful experiences and a relentless commitment to staying relevant
MY SKILLSETS UTILIZED
• Visual Design
• Product Design
• UI
• mCommerce
TEAM
Senior Designer Site, Aggy Zhang
Design Director, Mia Rasor
Creative Director, Judee Song Karson
Product Management, Andrea Carver, Nick Halfhill, Karen Harichandran, Brian Mahlstedt